An adorable abominable snowman was arrested for drunk driving in a display for holiday season drunk driving crackdown.
The St. Helens, Oregon police department decided to run a clever campaign designed to deter drunk driving in the following weeks. The holiday season, notorious for elevated drunk driving incidents, is upon us and police nationwide are working hard to prevent potential dangers.
“Impaired driving has become an increasingly dangerous occurrence in St. Helens during the winter holiday season,” Sgt. Jose Castilleja of the St. Helens police department told Fox News.
Some people might take issue with law enforcement making light of this issue with their recent PR campaign stunt. The drunk snowman was even arrested by Officer Clause.
Considering that every two minutes someone is injured in a crash involving drunk driving, the public might be taken aback by the nonchalance of St. Helens police.
“Each and every year we send out messages to the community about, you know, don’t drink and drive, be responsible, party responsibly and try to share that message,” Police chief Terry Moss even told InsideEdition.Com. “I don’t know how effective that is, to be quite honest with you.”
It seems that the genuine message St. Helens PD and officers countrywide want to send to American citizens is getting lost in the static. Every day 800 people are injured by drunk driving.
It could be the case that as a nation, we are numb to pain and suffering. In fact, one in four Americans have experienced 24 hours of constant pain, while millions have endured acute pain. Are Americans as desensitized to drunk driving as we are to pain?
A Daily News Article explores this very question. America’s ‘cultural problem’ with DUIs is omnipresent, the article suggests, citing the fact that the nation holds the record for drunk driving deaths.
While only 4-5% of personal injury cases make it to trial, drunk driving cases almost always result in either a guilty plea deal or full criminal proceedings. The legal repercussions for drunk driving are often quite severe.
The punishment Americans face if convicted of driving under the influence could seem like a sufficient deterrent, but apparently not. Perhaps an examination of the St. Helens police department stunt is in order after all.
The police chief himself having doubts about the efficacy of these half comedic and possibly flippant drunk driving PR campaigns shows that there might be at least some dissent in the way this issue is being handled.
For now, “Drunky the Snowman” is being held in custody.